Once I realized that, I knew I had to write about it for a bit. It's hard for me to understate the importance of the film. I have rarely been as hyped for a movie as I was for TBP.
I spoke recently about the VHS release on VHyesterdayS. I mentioned that I had talked about The Blair Witch Project in a video a long time ago on my YouTube channel, but upon further inspection it appears that I must've deleted my content on The Blair Witch Project and its sequel at some point.
So all the more reason for me to jaw-on here for a bit!
It's been stated over-and-over again how effective the marketing was for it at the time, but I'll take a moment to talk about it again. There was nothing like it before. The very nature of the film being a faux-documentary lent itself so perfectly to a viral marketing campaign and it just took over the Internet. The website was top-of-the-line for its time and it was chock-full of Easter Eggs and information about the "case" of the Blair Witch and the missing students lost in the Burkittsville woods.
People believed it was real. I believed it could be real.
Then you add the element of the TV special! Airing a few days before the film's release, on July 11th 1999, Curse of the Blair Witch was itself a half-hour documentary about the legends of Burkittsville and the missing filmmakers. It completely doubled-down on the "authenticity" that the marketing campaign created. Was it real? Was it fake? Everyone had to go see the movie just to find out!
And it worked. People went to this movie in droves. I was there opening night to a completely packed theatre. I had found all the Easter Eggs on the site. I had piled through the Internet bulletin boards trying to glean every bit of information I could find out about the film. I had to know if it was real or not!
It was an experience I hadn't had before and haven't had since. Once you let this genie out of the bottle, you can never do it again. Film-goers now are too skeptical, likely because of TBP, to ever let this sort of marketing fool them again. But I was one of the lucky ones who got to experience this whole thing firsthand and it's had a lasting impression.
It didn't hurt that the acting was excellent. There are points where you get the "actor" vibe from the main cast, but for the most part their fear just seems so genuine. This is, of course, due in part to the nature of how the film was made, in which the filmmakers Eduardo Sanchez and Daniel Myrick really put actors Heather Donahue, Michael Williams, and Joshua Leondard through a course of psychological terrors in the dead of night, while the actors themselves filmed.
With all the "found footage" films this movie spurned, I'm surprised that I've never heard of any other filmmakers taking this specific aspect away from TBP; the idea of actually subduing the actors to unknown, unscripted scares. My guess is the unions don't allow for that! I didn't know about all this until well after seeing the film for the first time, but I think it's safe to say that their fear feels very real and tangible.
One thing I will note is that seeing The Blair Witch Project on the big screen was a double-edge sword. I was both so excited to see it, but absolutely sickened by it... literally.
The movie is shot on 16MM and Digital 8 from the perspective of the filmmakers. Save for the few scenes that are setup to be parts of their "documentary" its all handheld. Sitting in the lower bowl of my movie theatre, munching on my then new Crispy M&Ms caused my guts to lurch. I barely made it through the film, honestly. I had to run to the washroom at least once and when I got there, someone had beat me to it. To this day I can't eat Crispy M&Ms.
I try to recapture the experience a little each year around Halloween. That's when the VHS and DVD were first released, around October 25th, 1999 if my memory serves me right. I make the pilgrimage back to Maryland and the haunted Burkittsville forest and in absolute honesty I get chills every time.
The movie is a time capsule. Haxan Films managed to bottle up 1999 for me and I love them for it.
Say what you want about the franchise after, The Blair Witch Project manages to hold up, old technology and all. I'll keep up my tradition and take in my yearly viewing this October, but why not give it a watch this weekend?
The whole thing may have been an elaborate hoax, but what if it wasn't? What if the witch is out there, waiting in the dark? Hiding in an old abandoned house, deep in the forest, where the light of mankind has winked out of existence.
Dare you take a walk in the woods after!
Cheers,
R